How to Succeed in Lawn Care.
After you learn how to succeed in lawn care, you can apply these same principles to any business. And just like any new business, lawn companies start and fail at a staggering rate. However, the ones that do succeed have a different mindset.
Definition of Success
Different people have different definitions of success. Some landscapers define success as being the biggest company with the most accounts, the most workers, and the most name recognition. For the purposes of this website, my definition of success is twofold:
- Making a large profit.
- Having free time for a life outside work.
Consolidate your lawn accounts.
When starting out, having scattered houses is inevitable. Just remember that your ultimate goal is CONSOLIDATION. Time is money. Workers are paid by the hour. Their time should be spent WORKING, not DRIVING to get to scattered accounts. Loading and unloading equipment takes time. As you grow, keep selling off your furthest and scattered houses.
Mentors and Reverse Mentors
There are mentors and there are reverse mentors. Both are important. Everyone can teach you something. Even the biggest idiot can demonstrate what NOT to do.
Work on Your Business, not In Your Business
This mindset is what distinguishes the really profitable landscapers from the others. I know that when you first start out, you will take on most of the burden. But this should only be temporary.
- Every business requires constant fine-tuning. There is always room to make more money, cut costs, and improve efficiency.
- Do not stop your pursuit of knowledge. Your time is well spent on lawn care business forums. (Good ones are Lawnsite.com and Lawncafe.com)
- Think as a business owner, not as a self employed person.
Work Smart, not Hard. Build a System.
Do not overextend yourself so that you have to work 20 hrs a day. You will get burned out and think that owning a lawn care business is not worth it. Learn to have people and a system work for you so that you can do the things that are important. I remember this story whenever I start to lose focus on how to succeed in lawn care.
Bigger is not always better.
Think controlled growth. Owning a lawn care business does not mean that it has to own you. Things can quickly spiral out of control. Bigger doesn’t necessarily mean more profit.
- More lawn accounts equate more phone calls, more complaints, and more accusations of breaking things on customers’ properties.
- More workers equate more people to keep track of. Longer lunches. Productivity decreases exponentially. Less control.
- More trucks increase your odds of being pulled over and accidents happening.
- More equipment requires more repairs and more storage space.
Drop Difficult Customers.
10% of your customers give you 90% of your problems. Drop those 10%. Here is a
great analogy why you should drop them.
Create a prototype business.
Your lawn care business should be built as if it is the prototype for a future franchise. Standardize everything. More on what this means...
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