If you are looking for a lawn mowing business start up guide, I highly recommend the E-book, Turn High Grass into Cold Cash. I wish this book existed when I first started out.
When I first skimmed the website sales page for this book, I have to admit I almost didn’t buy it because the copy looked a little hyped up and pitchy.
Still a bit skeptical, I purchased it anyway. However, I’m happy to tell you I was pleasantly surprised with its contents.
While my website does a good job of covering how to achieve a great looking lawn and reviews the latest lawn equipment, this book dives deep into the business side of starting a lawn service.
The topics it covers are:
– Choosing a name
– How to bid residential/commercial accts
– What equip to buy
– How to get the best commercial accts
– Equipment maintenance
– How to keep customers
– Upselling other services
– How to properly bill your customers
– Grass types
– Cutting Efficiency
– Legal issues
– Landing corporate accts
– Trade magazines
– Residential accounts
– Lawn equipment suppliers
Even though I’ve been in the lawn business for 15 years, I’m always looking for ways to improve my business. Right now, my business is 100% residential. This book gave me a lot of insight on how to get started landing commercial accounts, which can be very lucrative.
Another great tip was using the website www.freetranslation.com to help communicate with Spanish speaking workers.
This lawn mowing business start up guide also includes professional and easy to use forms and letters you can customize to your business. Forms and letters included are:
– Bill of Sale
– Customer Referral Letters
– Daily Expense Log
– Prospect Letters
– Daily Income Log
– Past Due Letters
– Servicing Equipment
– Sample Classified Ads
– Lawn Care Receipts
– Credit Request Letters
– Lawn Maintenance Agreements
– Estimate Worksheets
– Employment Applications
The only thing I didn’t agree with was the author saying to collect money after EVERY single job is done. This includes after each lawn cut. While this may be a good idea after completing an expensive landscape installation, I think it is way too time consuming. I’ve found that when customers want to pay me in person, they want to spend time talking and walking the property, which is enough to throw you off schedule.
Time is money. Mailing out bills once a month is sufficient and easier to administer. You’re less likely to lose checks too.
Other than that, I think the author is right on target with the advice he gives.
This book comes in really handy when I sell off lawn accounts. The buyer is usually someone just starting out in the business. Since it is in my best interest that they succeed in business and not ask for their money back, I always make sure they read this lawn mowing business start up guide first.
Turn High Grass into Cold Cash provides 57 pages of useful information. It makes for quick reading, which is good because who wants a book that read like an encyclopedia.